VP of Strategic Marketing

10/28/2022
Pittsburgh, PA
Full Time
MS
Business Management & Administration

Job Description

SUMMARY
This executive leader will have overall responsibility for developing and executing the branding and go-to-market strategy for the organization, working collaboratively across the enterprise. Develop and lead a team of highly motivated marketing professionals in strategic B2B (Business to Business) and B2C (Business to Consumer) marketing, creative services, branding, advertising, and marketing operations. Generate a deep understanding of the customer needs market segmentation and customer lifetime value.

RESPONSIBILITIES
• Performs management responsibilities to include but are not limited to: involved in hiring and termination decisions, coaching and development, rewards and recognition, performance management and staff productivity.
• Plans, organizes, staffs, directs and controls the day-to-day operations of the department; develops and implements policies and programs as necessary; may have budgetary responsibility and authority.
• Improves the key pillars of the Organization’s brand equity among its target customer segments and in regional markets. Builds a strong brand connection between subsidiaries through joint marketing, creative expression, media planning and campaign initiatives.
• Uses attitude branding to develop an emotional connection with customers.
• Uses reliable, sophisticated marketing analytics and a test-and-learn approach to consistently improve the return on investment of mass, direct, digital and B2B marketing campaign elements.
• Drives demand for products and services and improves customer lifetime value through acquisition and enrollment, retention and loyalty, and member engagement initiatives.
• Works collaboratively with market segments and distribution channels to develop strategic marketing plans that support annual business goals.
• Other duties as assigned or requested.

QUALIFICATIONS
• Bachelor's Degree in Marketing, Business or Related Field, required. Master's Degree in Marketing, Business or Related Field
• 10 years' experience marketing in healthcare services or related industry, ideally with industry-leading companies with a well-developed brand reputation
• Five (5) years of experience leading a strategic marketing, creative services and marketing operations function, required.
• Demonstrated track record in using customer insights, market research, segmentation and marketing analytics to build a marketing strategy and plan, required.
• Experience taking a segmented marketing approach with B2C and B2B customer groups, ideally including producers, employers and payors, required.
• Success in building brand equity, driving demand that satisfies business growth goals, and delivering continuous improvement in marketing return on investment, required.
• Experience working in a complex matrix organization, creating marketing programs for internal business unit stakeholders and collaborating across the enterprise, preferred.
• Demonstrated success in integrated, 360-degree campaigns that produce expected results, preferred.
• Experience working in a senior marketing role for a company that has successfully gone through a major business transformation, preferred.
• Demonstrated success in building a diverse, top-performing marketing team through skills development, career pathing and succession planning, preferred.
• An understanding of the healthcare reimbursement system, including fully insured, self-funding, Medicare and Health Insurance Marketplace programs, strongly preferred.
• Strong influencing skills and executive presence.
• Outstanding verbal, presentation and written communication skills.
• A process-oriented mindset from marketing brief through campaign execution, supported by marketing productivity tools and systems.

Additional Details

Experience: 10+ years